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Airwalk Launches Two Kids Lines Next Month Collections Are Inspired By Professional Athletes ENGLEWOOD, Colo. (June 3, 2008)—Next month pro skateboarder Andy Macdonald and pro surfer Anastasia Ashley will sail into Stride Rite stores nationwide as Airwalk teams up with the children’s retailer to create two collections for boys and girls inspired by the two athletes. “We are extremely excited to be expanding our brand portfolio into the surf and skate lifestyle category by offering a signature line of Airwalk shoes for boys and girls inspired by world-class athletes Andy Macdonald and Anastasia Ashley, each highly regarded in the professional skate and surf world,” says Pamela Salkovitz, president of Stride Rite Children’s Group. “With this launch, we continue to expand our brand to offer fashion collections to the 7- to 10-year-old Stride Rite consumer within our Stride Rite stores.” Ashley’s girls collection is comprised of three styles, all adorned with a glitzy star logo. The Skate Lace ($40) is the female version of the boy’s style in white and pink. Two vulcanized styles including a brown lace-up sneaker with pink accents ($30) and a ballet flat ($30) that comes in a brown/pink color combination or pink floral print with glitter and rhinestone embellishments, are sure to tickle her fancy. | |
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