INDUSTRY NEWS

Auri is getting soft around the edges with Heffs, a shearling-lined slipper for fall. An homage to Hugh Hefner and his casual lounge style, the first-pre-production pair was custom-monogrammed and given to the Playboy magazine creator as a gift. But don’t let their fuzzy looks fool you; the Heffs are built on Auri’s Gen 2 chassis—the same base as the Concord slip-on and the Offspring sneaker.

“The technology is the same. We cold mold the PU, which is the basis of the chassis, with the rubber lugs and then [add] the leather stitch down,” explains president and CEO Ori Rosenbaum. “Then we just designed the slipper on top of it and made it all shearling lined.”

Dubbed a “man Ugg,” the indoor/outdoor style is designed for casual all-day wear. Even better, the style looks great with denim. “It’s a hybrid,” adds Rosenbaum. “You see slippers that have a little rubber heel or a little rubber pad at the bottom but you really have no support, you have no structure, you have no stability—it’s not a walking piece. But [the Heffs] legitimately use the same technology as some of our best high-end walking shoes.”

Made with all-Italian leathers, Heffs are available in brown, black or two-tone tan and brown and retail for $110.

  More Industry News Articles