ST. LOUIS (May 16, 2008)—Next spring, women will be able to look as Fergalicious as the Grammy-winning artist herself. Black-Eyed Peas member Fergie has teamed up with Brown Shoe Co. to launch an eponymous footwear collection.

Stacy "Fergie" Ferguson

“I have always loved fashion because it’s a great way to express your mood. And I’m definitely a shoe lover,” says Fergie in a press release. “The right pair of shoes can change the feel of an outfit, and even change how a woman feels about herself. A woman can wear confidence on her feet with a high stiletto, or slip into weekend comfort with a soft ballet flat.”

The collection, which is scheduled to debut for spring ’09, will reflect Fergie’s style and sensibility as the singer collaborates with Brown’s product developers. The first set of designs will be available for viewing at the FFaNY show June 3-5 in New York.

“We envision the Fergie consumer as a woman who is chic and fashionable, loves to wear the latest trends, and looks for distinctive details when shopping for shoes to add to her already considerable collection – much like Fergie herself,” says Gary Rich, Brown Shoe wholesale president.

It was Fergie’s marketing agents at Wilhelmina Artist Management who facilitated the partnership. “When representing a talent like Fergie, who was the biggest selling female artist of the past year, we have one mandate, and that is to find partners and brands that are the most successful in their category and representative of the true essence of the artist,” states Wilhelmina Artist Management president Sean Patterson. “With her sense of style, her talent and her core interests, we are pleased to partner Fergie with Brown Shoe.”

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