INDUSTRY NEWS


Every Step Counts At Runway Show
Fashion Event Benefits Survivors of Abuse

ST. LOUIS (April 28, 2009)—Every Step Counts, Inc. (EstepCo) hosted its annual Walk in Her Shoes designer shoe fashion and trunk show April 11. The event, which benefited organizations serving victims of domestic violence and sexual assault, kicked things off with a runway show featuring footwear from such brands as Claudia Ciuti, Badgley Mischka, Stuart Weitzman, Pura Lopez, Nanette Lepore, Steve Madden, Bourne, Chooka, Ugg, Ed Hardy and Ecco contributed by local stores Sole Treasures Shoe Boutique, Dillard’s and Gabby’s.

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A model struts her stuff down the runway.

Several of the 17 models on the catwalk were themselves survivors of physical or sexual violence. “The topics of domestic violence and sexual assault are so heavy in nature that we wanted to create a fun and exciting way to bring about awareness,” says EstepCo founder Madeline Long-Gill. “Using shoes, which most people love, allows us to bring people together to support efforts to help end violence against women and children.”

Following the runway show, a trunk show was held allowing guests to enjoy light refreshments and purchase designer shoes at up to 75 percent off of retail prices.

Models were also escorted by local notables such as county executive Charlie Doolie, University City Childrens’ Center president Steve Zwolak and St. Louis Board of Aldermen president Lewis Reed.

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The runway show featured women who were victims of physical or sexual violence.



“I believe domestic violence happens in all walks of life, in every class, race and religion. It is something that has been swept under the rug far too long,” says survivor model and shoe accessory designer Denise Freeby. “Through this organization, I believe people will obtain awareness, education and the faith to break the cycle of abuse.”

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