INDUSTRY NEWS


Fossil Debuts Men’s Footwear At The WSA Show
Brand Extends into Dress, Casual and Sneaker Styles

RICHARDSON, Texas (July 22, 2008)—Fossil, Inc. (FOSL) has decided it’s time to offer footwear for men. Traditionally known for its innovative watch design, as well as men’s and women’s accessories and apparel, the brand is launching its Fossil Men’s Footwear collection next week at The WSA Show.

ImageFootwear is a logical extension of the Fossil brand,” says creative director Scott Milden. “It connects Fossil and the consumer in an emotional transaction. It completes the idea of a head-to-toe opportunity for Fossil as a full lifestyle brand.”

Just in time for spring ’09, the collection of sport court sneakers, authentic casuals and dress classics will feature modern details with a vintage inspiration. Full-grain leather, nubuck and suede will serve as the main materials. The line will retail for $60 to $195.

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