Vail boot by Keen

Portland, OR (Nov. 12, 2008)—Keen Inc. adds e-commerce functionality to its existing online space—www.keenfootwear.com. Called Hybrid.Shop, the platform will allow shoppers to purchase more than 450 items from Keen’s entire line, including footwear, bags and socks. Capabilities for the site include personalized account management, a variety of search options, detailed product information and Hybrid.Shop live chat.

“We’re glad to provide longtime Keen fans the chance to explore and shop our entire line of footwear, socks and bags on the Keen Web site,” says Bobbie Parisi, VP of marketing for Keen. “Hybrid.Shop was launched to enable shopping the vast selection of Keen styles to be done easily.”

In addition to purchasing product directly from Keen, the site allows consumers to buy merchandise from one of the company’s 36 online retail partners, or search for a brick-and mortar location.

“In building this interface, Keen focused on infusing elements of the Keen HybridLife brand philosophy while continuing to include the retail partners that have been instrumental to the company’s success,” explains Christa DePoe, general manager of Keen online. “The Keen community is an inclusive one that considers the outdoors to be anyplace without a ceiling. We’re happy to bring this same spirit of inclusiveness to our online shopping experience by letting our customers purchase either directly from Keen or from Keen retail partners.”

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