INDUSTRY NEWS


Nine West Announces Soles4Souls Shoe Drive Event Part of Vintage America Collection Launch NEW YORK—Nine West is kicking off its Vintage America collection launch with a shoe drive in collaboration with footwear charity Soles4Souls. From September 9 through the 24th, customers who bring in their gently worn shoes to any Nine West retail store in the U.S. will receive 15 percent off any purchase of $75 or more. The discount can be used online or in-store. “Soles4Souls’ mission is for people to use the shoes taking up space in their closets to change the world one pair at a time,” Soles4Souls founder Wayne Elsey said. “We are pleased to be partnering with Nine West and encourage all of our other partners to step up and get behind our call to action. Donating gently worn shoes is one of the most simple yet profound gifts you can make, and it will greatly improve someone’s life in the most difficult of times.” “As part of our ongoing partnership with Soles4Souls, we are thrilled to bring this program to Nine West consumers nationwide and enable them to join in the mission of recycling shoes and giving back to the community,” said Jay Friedman, CEO Jones Retail Corporation. “Philanthropy has always been part of our company’s DNA and with the help of our consumers we anticipate donating a lot of shoes to those in need.” To donate or for more information visit www.giveshoes.org.
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