LEXINGTON, Mass. (May 22, 2008)—Saucony is going for the gold. A subsidiary of Collective Brands, Inc. (PSS), the performance athletic footwear and apparel supplier has signed Olympic marathoner Magdalena Lewy Boulet to a multi-year endorsement contract.

Olympic marathoner Magdalena Lewy Boulet

“I am so excited to join the Saucony family and to have the privilege and opportunity to represent the United States at the Olympics,” says the 34-year-old Lewy Boulet. “From the quality of the product to the Run For Good Foundation, I feel that Saucony and I are a great fit, and I’m looking forward to a long and lasting partnership.”

Lewy Boulet clinched her spot on the U.S. Olympic Team after finishing second in the U.S. Women’s Olympic Marathon Trials in Boston on April 20. She finished the 26.2-mile race in 2 hours, 30 minutes and 19 seconds. She will participate in the 10,000-meter final at the U.S. Olympic Team Trials in Eugene, Ore., in July, before competing in the Olympic Marathon in Beijing on Aug. 17.

“Magdalena embodies the spirit of Saucony,” says Saucony president Richie Woodworth. “Making the U.S. Olympic Team with such a confident and bold race from the front is a testament to her strong will and competitive spirit. We look forward to a strong and enduring partnership with Magdalena, on and off the race course. Her spirit and courage inspires us, just as we hope to inspire every runner, on every run, on every day.”

Magdalena joins the brand’s family of athletes, which also includes Olympic hopefuls Molly Huddle (10,000 meters), Alicia Shay (10,000 meters) and Gabe Jennings (1,500 meters).

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