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Timberland Aids Job Hunters New Site Features Employment Opportunities, Contests STRATHAM, N.H. —Timberland PRO has launched a new program and Web site, Stay On Your Feet, to equip workers and job seekers with vital tools for the job. The site will also allow visitors to search for sector-specific jobs in their area and tell their story for a chance to win a pair of Timberland PRO Endurance workboots. Timberland PRO will also support the effort via social media channels, such as Twitter, Facebook and YouTube, as well as through local market radio promotions and a TV campaign. Visitors will be able to enter the site’s Toughest Man contest to win a pair of Timberland PRO Endurance workboots (valued at $140) by writing about their toughest day on the job. A weekly winner will be selected from the entries received based on the uniqueness of the story and how well it reflects the theme. At the end of the contest, a grand prize winner will receive a $1,000 American Express gift card and a pair of Timberland PRO Endurance workboots for themselves and four friends. Through a partnership with CareerBuilder.com, workers will also be able to view job listings relevant to specific industries such as construction and manufacturing, and can opt-in to receive text messages with job openings delivered in real-time. Visitors will be able to view product demos about the Timberland PRO Endurance workboot and find out more about the boot’s specific features and benefits. For those on the go, the site will be available for access through mobile phones for up-to-the-minute information on Timberland PRO and jobs of interest. “For over a decade, Timberland PRO has prided itself on offering the utmost craftsmanship and quality for working professionals who require the best comfort and protection on the job,” said Jim O’Connor, senior director of product and marketing. “Through this new site, we’re able to help keep workers on their feet by providing critical information to outfit them appropriately for the job at hand.” | |
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