BEVERLY HILLS, Calif. (Apr. 25, 2008)—Stylists, writers and producers were given the royal treatment at a product showcase hosted by Tracy Paul & Company, Inc. at the Raffles L’Ermitage hotel.

From apparel to accessories, guests could see it all at the Tracy Paul Product Lounge.

In a rooftop penthouse suite, guests perused tables displaying items from this season, as well as next season, from 25 brands the boutique public relations firm either represents or has a relationship with. The event was tailored to give Hollywood’s style makers an opportunity to see the latest and upcoming accessories trends in a relaxed, casual environment.

“We try to be a resource for LA-area stylists, writers and producers,” Mark Tanno, accessories director for Tracy Paul, tells WSAToday.com. “We don’t feel there’s as many resources for accessories.”

Spanish brands like Magrit popped in purple.

Samples from nine Spanish footwear brands including Ras, Chie Mihara and Magrit made a splash at the gathering with lush colors and materials. Shades of purple, in addition to basic black and gray, were prominent, but pops of red are sure to keep customers on their toes this fall. Supple suede, smooth satin and shiny patent enhanced uppers, and boots, both tall and short, took center stage.

True Religion handbags were bold in blue.

Other hot items shown included crystal-studded clutches from Inge Christopher and Whiting & Davis, Hunter rainboots, handbags from True Religion, jewelry by Kira Bella and footwear inserts from Foot Petals.

In between peeks at product, guests could enjoy a personal bra fitting courtesy of Le Mystere, manicures from eco-friendly nail spa Recess and brow shaping and blowouts from the Warren Tricomi salon on Melrose. Those looking for a little rock ’n roll tried out their musical talents with Guitar Hero.

Hunter boots made a splash in vibrant colors.

For guests, the chance to see beautiful product in a chic setting was a perfect way to spend an April afternoon. For Tracy Paul, the event was simply smart marketing. “In LA, we create more of an experience with interactive options,” Tanno says.

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