ROCKFORD, Mich. (May 9, 2008)—To celebrate the 125th anniversary of the company, Wolverine is not only launching new product but enticing consumers with a giveaway sweepstakes.

Wolverine's Nashville boot

Inspired by the first boot ever made under the Wolverine brand, the No. 1883 Collection debuts in 2008. The series of boots and shoes feature distressed leathers and vintage design details that reference the turn-of-the-century sensibility of the brand’s original products. The sweepstakes, which give consumers an opportunity to win cash and product, will launch fall ’08. Entry forms and information will be made available at retailers nationwide through POS materials.

Wolverine also has charitable plans afoot for 2008. The company has teamed up with The Wolverine Foundation (TWF) to support the Beartooth-Absaroka Wolverine Study in Yellowstone National Park in 2008. The teaming will enable TWF to continue its research on the wolverine as well as aid in the development and implementation of aerial surveys of the animal at Yellowstone this winter.

The company will also sponsor the Associated Builders and Contractors Association, a national trade association representing shop contractors, subcontractors, material suppliers and related firms. Wolverine will donate two $1,000 scholarships through ABC’s Trimmer Education Foundation to eligible participants currently enrolled in full-time craft training programs and will donate prizes to the 2009 So-Cal Craft Championships as well as offer a discount on footwear to all attendees.

  More Industry News Articles