INDUSTRY NEWS

LAS VEGAS -- The WSA Show presented a check for $69,502 to the Two Ten Footwear Foundation at WSA's Opening Night After-Party in Las Vegas on Monday, August 9th.


In honor of Two Ten's 70th birthday and in celebration of 62 years in business, WSA pledged a contribution of 62 dollars for every brand exhibiting at the August 2010 show to the Waltham, Massachusetts-based organization, which offers financial assistance, counseling and community based resources for individuals in need who work in the footwear industry.

"This is the first time that any organization in our industry has provided a donation in the name of each participating footwear brand just for exhibiting," said Elyse Kroll, chairman, ENK International. "We are especially pleased to honor Two Ten, an organization built upon a foundation of caring, serving the community through social services and educational programs to those in need."

The partnership forged by WSA was created to extend a helping hand to those in need within the industry and was made possible by the participation of the more than 1100 brands at the August 2010 WSA Show.

"Two Ten Footwear Foundation has had a long and significant relationship with WSA," commented Peggy Kim Meill, president, Two Ten Footwear Foundation. "And we are so grateful for this most recent WSA gift in support of Two Ten's work in helping shoepeople during times of need. It acknowledges WSA's understanding that all within our industry must help 'our' foundation."

The check from WSA was presented by Elyse Kroll to Peggy Kim Meill at WSA's Opening Night After-Party Monday evening.

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