INDUSTRY NEWS

Ali Vincent

ST. LOUIS— Famous Footwear (www.famousfootwear.com) has kicked off its Mind Body Sole Tour with Ali Vincent, first female winner of “The Biggest Loser,” and author of “Believe It. Be It.” Vincent will put in special appearances at Famous Footwear stores across the country—meeting shoppers, signing autographs and sharing her health story. She will also discuss how toning and fitness footwear can help consumers incorporate health and wellness into their lives.

Will Smith, senior vice president of marketing for Famous Footwear, said “Ali's inspiring message of the positive effects of fitness for people from all walks of life and fitness levels closely aligns with Famous Footwear's commitment to help more families get moving and experience the benefits of an active lifestyle.”

As part of the tour, Vincent will also visit local children's hospitals in every Mind Body Sole tour stop city with nearly $15,000 worth of shoes from Famous Footwear to surprise nurses, who often spend long days on their feet.

"The Mind Body Sole tour with Famous Footwear gives me a chance to meet with people, hear their stories, and have the opportunity to share mine," said Vincent. "This tour is not just about weight loss, but overall well being and empowering those who may not always put themselves first. I'll also be posting on my Facebook page and sending Tweets throughout the tour so more people can be part of it."

The Mind Body Sole Tour’s first stop was Spokane, Wash. on May 1. It will cross-cross the country, ending in Los Angeles on July 31.
For more information on the Tour, see www.famousfootwear.com/ali.

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