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K-Swiss Sells Royal Elastics Laceless Footwear Brand Bought by Investment Group WESTLAKE VILLAGE, Calif. (May 5, 2009)—K-Swiss Inc. (KSWS) has sold the Royal Elastics brand to an independent investment group, the company announced yesterday. Led by the laceless fashion footwear brand’s Los Angeles-based product design director, REH acquired the worldwide rights to the Royal Elastics brand, certain existing inventory and other selected assets. “We believe this new investment group understands the core essence of the Royal Elastics brand and are confident they will take the brand to a higher level,” says Steven Nichols, chairman of the board and president. | |
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