 Keen Brings HybridLife to Aspen Event Brand Teams with Magazine for JAS PORTLAND, Ore. (Sept. 2, 2009)— Rugged footwear brand Keen is getting jazzy for the long Labor Day weekend. The brand has teamed with Outside magazine to bring Keen HybridLife to Jazz Aspen Snowmass (JAS) in Aspen, Colorado. During the three-day event, Keen and Outside will host a HybridLife lounge, which will feature chalk art contests, Indo Balance board contest and a disc golf short course. On Saturday, Keen will also host Sandals for a Cause in the lounge, selling Keen Waimea H2 sandals for $40 with 100 percent of the proceeds benefitting JAS Education Programming.The HybridLife Lounge will be open to members of the Keen HybridLife Community or those who want to join at the festival. The community was launched earlier this year on the company’s website to allow Keen fans to connect. Members who sign up at the festival will be eligible to win free Keen shoes, bags and other prizes throughout the music festival. | |
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