The owner of Omaha, Neb., shoe boutique Steppin Out just may hold the secret to success. “The reason we make it here is because we cater to the customer. 

Owner April Lee helps loyal customer Linda Dreessen find the perfect pair of shoes.

That’s the No. 1 thing,” says April Lee, whose customers are primarily 35- to 75-year-old affluent women. “I try to have shoes that you’re not going to find at the department stores. I try to get comfortable shoes that are attractive and fashion shoes that are comfortable. We try to have something that people can wear.” Here are a few of the styles Lee stocks that fit the bill.

Vitoria by Arcopedico

Price:

Retails for $134

Why It’s A Top Seller:

“It’s a little orange and green ballet flat. It’s new for spring, and I’m almost out of it already. It’s cute and extremely comfortable.”

Cancun by 1803

Price:

Retails for $135

Why It’s A Top Seller:

“It’s versatile. I have a lot of narrow customers and this one adjusts. If you have a narrow or wide foot, you can wear the shoe. It is done in the glass croc, and it’s a sandal with a double strap with cutouts.”

Couture by Bella Vita

Price:

Retails for $93

Why It’s A Top Seller:

“It’s a ballet flat done in black patent and brown karung with a buckle across. It’s a cross between a ballet flat and a loafer, but it’s a little dressier than a regular loafer.”

Rasha by Dromedaris

Price:

Retails for $210

Why It’s A Top Seller:

“It’s a black military flat boot that zips on the side, but looks like it laces up the front. It’s almost like a combat boot. It has a fabulous footbed, arch support and is super comfortable.”

Horizon by Taos

Price:

Retails for $120

Why It’s A Top Seller:

“It’s a little toe ring sandal. The one I’m selling the best in is off-white, like cow hair with stenciling. It’s really cute, and has a little one band, but it actually has thong that comes up and runs separate in bronze. It has their cork foodbed, so it’s super comfy.”

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