TOP SELLERS


Customers Demand Fashionable Comfort At Dryer’s Shoes
Midwestern Women Want Clarks, Born

In the small, southwestern Missouri town of Joplin, women want to look as sexy as they feel, but not at the cost of being uncomfortable. At comfort shoe store Dryer’s Shoes, the staff is trained to fit feet and local physicians are known to refer patients with foot problems—ideal for Imagedemanding customers who want to pick up the latest in fashionable comfort footwear. “Women are going back to looking more like women,” manager Janice Reddin tells WSAToday.com. “They’re wanting the more feminine shoes. We’re selling a lot of high heels.” Other feminine flairs these “we can have it all” consumers are seeking include a narrow cut toe and such ornamentation as bows and buckles. “Comfortable shoes don’t have to be boxy and older-looking any more,” Reddin says. “You can get the comfort in the pretty shoes.” Here are a few of the trend-right styles seen strutting through the Show-Me state.

ImageBrit by Børn

Price:
Retails for $95.99
Why It’s A Top Seller:

“It’s a classic high heel Mary Jane shoe with a little cushion and great arch support.”

ImageMetti by Clarks

Price:
Retails for $79.99
Why It’s A Top Seller:

“It’s a working woman’s shoe. It has a little bit of a heel, but enough of a wedge on it that it’s comfortable. She can wear it all day.”

ImageCallie by Ros Hommerson

Price:
Retails for $59.99
Why It’s A Top Seller:

“It has soft leather and great arch support with about an inch heel. It’s just a classic pump, no frills, that can be worn with slacks or a skirt.” It’s also available in narrow widths.

ImageDetail by Naturalizer

Price:
Retails for $64.99
Why It’s A Top Seller:

“It’s a clog that has stitching and a bow detail on the side. It comes in widths, which makes it absolutely wonderful. We sell a huge amount of narrows, plus we’re only store in town that sells narrows.”

ImageSimple by SAS Shoes

Price:
Retails for $99.99
Why It’s A Top Seller:

“It’s a loafer style with soft leather and nice arch support. It comes in widths and a lot of colors. It’s a comfort-made shoe.”

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