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Getting Pumped Up In SoCal Tootsies Tickles its Customers’ Fancies with Affordable Styles For Nini Dake, founder of the Tootsies “friend-chise” of 11 stores nationwide and owner of the Laguna Beach, Calif. location, selling shoes is a labor of love. Standing behind her motto of “affordable and adorable,” Dake says she shops pieces rather than brands. “Our customers are very buy now, wear now, so we’re not selling as many winter shoes right now,” she says. “People aren’t buying ahead of the season. If I’d had all boots in July and August, then I would not have sold anything!” What’s selling instead is a variety of silhouettes, from sporty flats and sophisticated pumps to gladiator-inspired sandals and edgy heels. Here Dake dishes on the styles her customers are sweet on.
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