Larry Broadway, owner of In Style Accessories

In the small town of Wimberley, Texas, it’s the details that count. In Style Accessories owner Larry Broadway understands that, in order to keep customers coming back, he has to offer truly fashion-forward designs with a comfortable edge. Broadway tells WSAToday.com, “It’s the detail on certain shoes that really sets them apart from other brands. When people come here, they know they’ll find something different and unique.”

At his store, brands like Romus, Söfft, Artisan by Clarks, Onex and Ariat continue to deliver and more and more customers are discovering the benefits of wearing MBT sneakers and sandals. “Their business hasn’t even come close to peaking yet,” says Broadway. “There’s never been anything like them. They’re cutting edge technology.”

Another secret to the store’s success? “We have exposed inventory,” he says. “We’re not a discount store, but we have all our inventory out so you can just try them on. Women will try on shoes they wouldn’t ordinarily just because they’re there. We help them and give them service but they can also look on their own.” Here, a look at the top-selling styles in his store.

Etched To Perfection

Mule by Pikolinos

Price:

Retails for $135

Why It’s A Top Seller:

“It’s got a closed-toe and a demi-wedge heel, sort of like a half-heel and half-wedge. It’s got a combination of black and tan and is very, very detailed.”

Zip It Up

Barrado by Merrell

Price:

Retails for $88

Why It’s A Top Seller:

“We carry about six or seven colors in this style. The nutmeg color has performed really well and it has fit zips. It’s a very lightweight shoe. It’s kind of a fun shoe—close-back, close-toe. Instead of lacing it, it just unzips. It’s easy to get off and on. We have different textures, too, from smooth leather to nubuck.”

Perfect Pine

Comice by Privo by Clarks

Price:

Retails for $79.95

Why It’s A Top Seller:

“Women like that it’s a slip-on—close-toe-close-back—but you can wear these shoes all year-round. Elastic bands make it fit really well. It’s also soft and comfortable. A person of any age will buy this shoe. The pine green was really strong, and green has been really strong for us in general.”

Take A Swirl

Matai by Naot

Price:

Retails for $145

Why It’s A Top Seller:

“We carry it in black and a copper color. What makes this shoe different is that it has a really incredible comfort footbed and a strap that crosses at an angle over the instep that has Velcro on it. On the toe, it has a swirl to give it some character. Black and copper both sold well.”

Silver Surfer

M-Walk by MBT

Price:

Retails for $245

Why It’s A Top Seller:

“Silver sells best. They also have an orange color in this style as well. It has an almost futuristic look to it, and it’s a little sportier than some of the other MBTs. People who have narrow feet can wear this shoe, too.”

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