Pediped is catering to more fashion-forward children with the introduction of its couture collection. The 4-style line, which debuted at The WSA Show last week, maintains all of the elements the mainstay brand’s shoes are known for including soft cushioned leather soles, Velcro fasteners and the seal of acceptance from the American Podiatric Medical Association for promoting healthy foot development.

The premiere of Pediped Couture

“We wanted to create a collection for women who love shoes and wanted something fancier for their little girls,” says Angela Edgeworth, president and co-founder. “These are sure to be head turners and should illicit ‘oohs and ahhs’ from friends and family alike.” Influenced by safari surroundings, the first round of styles will be available in limited-edition quantities for fall/winter ’09/’10. The next quartet of styles will arrive for spring ’10. Pediped’s couture collections retails for $40.

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