Toms Shoes, the charitably-focused casual brand, has announced this holiday season’s campaign: Choose Shoes. “Now more than ever, we want to promote the idea that giving should be done thoughtfully,” says founder and “chief shoe giver” Blake Mycoskie, who notes that an informational video on how to spread the word has been posted on Tomsshoes.com. “My passing on the holiday spirit can be as simple as sharing this video with friends and family. The video shows the chain-reaction effect that one person creates when they pay a good deed forward. Please blog, tweet, Facebook… you name it, to help spread this message. The more people that see this video, the more shoes we’ll be putting on children’s feet!”

Toms makes charitable giving as easy as buying a pair of shoes — but what has your store or brand done to inspire shoppers this holiday season? Are you hosting a toy drive, offering gift cards or free gift wrapping? Perhaps you’re putting fuzzy slippers and socks on display at your counters — whatever you’re technique, let us know what’s getting your store into the holiday season and giving your bottom line a warm, fuzzy feeling!