![]() Chili Pepper Is Top Shade PANTONE MAKES A SPICY PICK FOR COLOR OF THE YEAR CARLSTADT, N.J. (Jan. 22, 2007)--For 2007, red is the new black. Pantone, the world-renowned color authority, has named Pantone 19-1557, Chili Pepper, as color of the year. The red is as hot and spicy as its namesake.
“Whether expressing danger, celebration, love or passion, red will not be ignored,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “In 2007, there is an awareness of the melding of diverse cultural influences, and chili pepper is a reflection of exotic tastes both on the tongue and to the eye. Nothing reflects the spirit of adventure more than the color red. At the same time, chili pepper speaks to a certain level of confidence and taste.” Every few years, Pantone chooses a single hue that best reflects trends in fashion, interior design and personal expression. “In 2007, we’re going to see people making greater strides toward expressing their individuality,” added Lisa Herbert, executive vice president of the fashion, home and interiors division at Pantone. “The color red makes a bold statement. We’re seeing shifts in people’s opinions on current events and major changes in the way they are expressing themselves through new technology. People are open to the possibilities of the future and chili pepper celebrates that.” The vermillion hue may influence the fashion and interior design industries. “Incorporating this color into your wardrobe and living space adds drama and excitement, as it stimulates the senses,” Eiseman said. The color red has enjoyed a recent resurgence in popularity with the successful launch of Bono and Bobby Shriver’s (PRODUCT)RED, which benefit the Global Fund to Fight AIDS, Tuberculosis and Malaria. The eye-catching shade will no doubt play a major role in upcoming apparel and footwear collections. | |
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