ALISO VIEJO, Calif. (Jan. 17, 2008)—Women’s performance fitness brand Ryka has teamed up with “Live With Regis and Kelly” co-host Kelly Ripa. Under the 3-year partnership, the bubbly TV personality will co-design a footwear and apparel collection set to include active and lifestyle products. Ripa will also assume the role of company spokesperson.

Kelly Ripa

“Ryka selected Kelly Ripa to represent the brand because of her commitment to leading an active, healthy lifestyle,” says Katie Clifford, Ryka marketing manager. “Kelly is the quintessential Ryka woman: She balances a hectic schedule and still manages to maintain a well-rounded fitness routine as a priority. We are thrilled to have her as a part of our creative team.”

This is the first footwear and apparel deal for Ripa, which will also involve print ad campaigns, online programs and in-store point of purchase packages set to begin this spring. Set to debut next fall, the line will feature a multi-sport shoe designed for running, cross-training and studio workouts, as well as several lifestyle shoes. The collection’s apparel line will offer technical and modern design details. Each product will be created to fit a woman’s body and each season the line will expand.

“I am excited to be partnering with Ryka to create a line of fitness products exclusively for women,” Ripa says. “Leading a healthy lifestyle has had an immeasurable impact on all aspects of my life, so to be able to share this passion with other women through the products I design with Ryka will be amazing.”

Ripa’s line will be available worldwide in August.

American Sporting Goods manufactures performance athletic footwear and apparel under such brands as Ryka, Avia, And 1, Nevados, Yukon, NSS, APEX, Turntec and Triple Five Soul.

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